Reporting to the Head of Marketing, North America, the Marketing Manager- US Consumer and Retail Channel will 1.) lead development and execution of consumer marketing strategies and program, and 2.) partner with the US Channel sales team to develop and execute retail marketing programs and promotional plans to drive growth across all LifeScan US cash/retail accounts.  

• Consumer marketing activities include: program strategy, development and execution across CRM, programmatic display, social media, search, packaging graphics development and launch, pricing implementation, data analytics and reporting.
• Retail / Channel activities include: price promotion support, shopper marketing and independent pharmacy programs.

Role Specific Competencies:

• Consumer Marketing – branding (positioning, promise, architecture, value proposition, etc); consumer insights; marketing strategy and program development and execution lifecycle, analytics
• Retail/Shopper marketing – retailer landscape and in-store dynamics; shopper insights; marketing tactics and messaging best practices; program development and execution lifecycle
• Business analytics; ability to synthesize data and take it to action
• Business and financial acumen
• Strong ability to influence and lead (cross-functionally and up), with excellent verbal & written communication skills
• Bias for action; ability to be agile & adaptable with a focus on delivering results
• Business owner mentality, with ability to work independently in a matrixed environment, solve problems and make recommendations.

Soft Skills & Attitude / Behavior:

• Has a collaborative style in working with global and regional teams
• Fosters team spirit and loyalty
• Collaborative, optimistic, curious, and with a natural drive to learn and influence change

• Bachelor’s degree in Business or Marketing; Master’s degree a plus
• 5+ years consumer marketing experience (CPG/consumer goods experience preferred)
• Previous partnership with Sales teams and/or shopper marketing experience
• Preferred: HCP/ Consumer/ Pharma OTC & Medical device experience or other regulated industry

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Actual salary range is based on the requirements of the job and your skills and experience. This posted salary range is a good faith and reasonable estimate, and LifeScan reserves the right to adjust this range depending on the qualifications of the selected candidate.

Please note that base pay is one important aspect of a Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type.

LifeScan offers comprehensive benefits to its eligible employees; including, but not limited to, medical, dental, vision and life insurance, short- and long-term disability, annual discretionary bonus, retirement, flexible and dependent care spending accounts, flexible time off/vacation, paid holidays and paid parental leave.